Last May 2021, Salesforce took the lead on Gartner’s Magic Quadrant for Multichannel Marketing Hubs (MMH). This research describes MMH as a technology that presents communications and offers a multi-channel approach from the company to the customer. It includes websites, social media, mobile, direct mail, call centers, email, and paid media.
Marketing Cloud is its MMH. This Salesforce tool has features that personalize the customer journey, provide reports and analytics, and are backed by Einstein AI. The leading customer relationship management (CRM) platform serves marketers from various industries.
Image source: Gartner
Third Pillar is happy that our partner, Salesforce, has been named the leader this year! Read the study here to learn more.